ICAST 2026 Recap: Premium Performance, Now More Accessible Than Ever

What an incredible week at ICAST 2026! We loved connecting with anglers, guides, and friends across the industry, but the biggest buzz at our booth was around the exclusive sneak peek of our upcoming everyday performance collection.

We know how critical clear, protected vision is when you're on the water, but high-performance polarized eyewear shouldn't come with a high barrier to entry. That’s why we’re introducing a whole new wave of versatile frame designs engineered to bring our signature clarity, durable lightweight construction, and glare-cutting protection to our most approachable price point yet.

Whether you’re looking for a dependable back-up pair for the boat, your very first set of dedicated fishing optics, or a budget-friendly daily driver, these new additions are built to pack essential tech without breaking the bank.

The new collection isn't available online just yet, but it's coming soon! Keep an eye on our blog and social channels for official release dates, or preview the new styles in our latest catalog.